Page 40 - 100 Day Report-2021

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100 Day Report 100 Day Report
STRATEGIC COMMUNICATIONS
Archon Perry J. Franklin, Sr.
The Grand Strategic Com- munications Committee will support the Fraternity not only with direct messaging assistance, but by offering advisory assistance regar- ding alternative communi- cations methods, means and mediums, which will result in
maximum internal and external readership. While the Committee has not been formally convened, individual members of the Committee have assis- ted the Fraternity and the Grand Sire Archon with several tasks in the past 100 days. Deliverables to-date include:
• Draft refinement of the 2020 biennium the- me: Vision, Leadership, and Action During Changing Times
•Draft refinement of Grand Sire Archon Mu- rray’s key messaging
• “In The Room Where It Happens”
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•“Being Notorious”
Key messaging support reinforces and ignites components of the Fraternity’s strategic plan and will be a component of this committee’s work. Other tasks that this committee will discuss and prioritize in the coming days will include the following:
• Assistance with an overall communications plan
• Media planning
• Potential organizational campaigns
• Planned website reviews
•Public relations concepts
• Archon engagement strategies via COVID-19
In the coming thirty days, the Committee will work towards the creation of its vision statement, short-term and long-term goals, coupled with a calendar of committee dates. We look forward to working with the Fraternity and advancing the above topics as well as others which may surface during the 2020–22 biennium.