Page 5 - CEEM Shopping Mag August 2019

The Influence of Marketing with Amy Girgis

By Charleco Scipio Jr.

The Changing World of Marketing
The world is changing and so is the way we communicate. This includes Marketing. If your idea of
great marketing only consists of the billboards around town or the newspaper ads you may be
behind the times. There’s one word dominating the Marketing space and it’s: Digital. If you can’t
nd a way to get in front of the millions of eye balls that are glued to digital devices, then you're
playing a losing hand. For many in the Marketing space, this change is being embraced and utilized
to its fullest extent. This month I got to sit down with Amy Girgis who is no stranger to Marketing.

What’s the Di erence?
Amy Girgis, Owner and Operator of Deyaa, has always been intrigued by advertising and marketing.
The e ect and in uence it has on people’s decisions has always made her curious. She recalls
“Since I was really young, I’ve always been intrigued as to why people choose a certain brand over
another brand. When those two brands could be exactly alike.
I was always drawn into the Coke and Pepsi thing. You're young and you don’t really understand
those advertisements, but as a kid I thought they tasted exactly alike. What I understood from that
was that the only di erence was what I saw on TV and the advertising. When I would see someone
on TV that I like drinking Coke or Pepsi that’s the one I would choose.
I think that’s what led me into Marketing. I think because I was so interested in the fact that it was
how I decided things as a kid, I wanted to get into Marketing as an adult.”

Connections
There are many reasons to love Marketing. Whether you are producing the marketing or ad or simply
on the receiving end of it. For myself I love the need for creativity in Marketing and the many ways
that ads get creative. Yet for others like Amy, it’s the Connections. She explains:
“When I feel like I’m most in my purpose, is when I can connect a brand to an in uencer or link one
brand to another brand. Just making the connection where the two entities are succeeding. That
for me is always something I love to do. That’s what I like about CEEM too. When I'm able to bring a
brand to the table. It helps CEEM with what CEEM wants to do, and it also helps the other brand
because they're now able to connect with CEEM members. I just like being that person where I'm
able to create a relationship between two companies by connecting the dots. “

Deyaa
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