Page 21 - July 2023 INET Magazine
P. 21
In turn, my clients were delighted with the
outcomes they achieved. As a result, my
By Craig Darling company became more profitable, and the
burden of anxiety that had weighed me down
As I sat on the picturesque beaches of Aruba,
mind wandered through the transformative dissipated like a bag of ice cubes on a
attending an exclusive mastermind event, my
sweltering Arizona sidewalk in July.
journey that had led me to that moment. My path I achieved tangible, significant results by
began with establishing my own Marketing shifting my focus away from mere Facebook
Agency, where I offered a range of services such likes and superficial vanity metrics. The
as website development and social media power of Google My Business, now known as
management. However, the relentless pressure Google Business Profiles, became the
of deadlines and the constant need to acquire cornerstone of my success. For instance, I
new clients left me feeling perpetually anxious generated a jaw-dropping 4,432%+ increase
and stressed. in direction requests for Phillips Law Group in
Arizona. At the same time, an RV dealership
One particular task that added to my emotional in Sun City witnessed an astronomical surge
drain was managing Facebook pages. The of 14,800% in direction requests. Brandon
endless stream of negativity that permeated Dodge in Colorado became the top search
the platform left me feeling drained and result over a million times, resulting in 3.5
uninspired. With each new client I took on, I felt million actions, including phone calls,
like I was digging myself into a deeper hole with direction requests, website visits, and image
no apparent way out. views. Their success was so notable that
AutoNation eventually acquired them.
But then, something serendipitous happened. I
stumbled upon a small but significant discovery Before I knew it, I assisted over 300 clients
that completely shifted my outlook on my in optimizing their Google Business Profiles.
agency. It turned out that there was a massive Today, the picture looks vastly different from
untapped market worth $1.29 trillion right under when I first embarked on this journey.
my nose, and astonishingly, very few people Managing Google for my clients has
were even aware of its existence. propelled my business to new heights and
made my life enjoyable once again. Each day,
From that moment forward, I consciously I wake up with a sense of purpose, knowing
focused solely on this newfound opportunity. that I am making a positive difference.
The results were nothing short of remarkable. By
openly sharing my knowledge and expertise So, if you find yourself in a position where
about this untapped market, I inadvertently things are going reasonably well but could be
attracted business owners and entrepreneurs better, consider that you too can achieve a
who were eager to avail themselves of my life where people seek you out for your
services. expertise and willingly pay you what you're
worth. All it takes is a laser-like focus on one
The effect was profound—I felt reinvigorated high-value offer. And sooner than you think,
and found myself springing out of bed each new client opportunities will flood your inbox,
morning, excited to assist my clients in ushering in a new era of success and
enhancing their online visibility. fulfillment.
Craig Darling, Darling Local, Inc.
Page 21 I iNETrepreneur Magazine https://www.darlinglocal.com
craig@darlingdigital.us
