Page 6 - iNET Magazine April 2022

By Jill Lublin

One of the most important aspects to becoming
a successful entrepreneur is Networking.
Networking is the process of building and
maintaining relationships. It’s the development
of a team that will support your efforts and the
efforts of your network teammates to reach
your respective goals. Networking is about
forging bonds and sharing.

Networking Do’s: Great networking isn’t about out-
1. Believe networking will work maneuvering your competition. The best
2. Target the right audience networkers think in terms of collaboration,
3. Make a strong first impression not competition, even with their fiercest
4. Network with those you emulate competitors. How might two or three of you
5. Talk to everyone you meet band together to provide products or
6. Learn to read people services to more high-end, high-paying
7. Listen customers? How can you enlist the help of
8. Be willing to help people around the globe in your R&D efforts?
9. Be prepared
10. Find common denominators
11. Bring value Connecting by its very nature is collaborative.
12. Be honest, courteous, and fair Instead of collecting business cards and
13. Follow up sending out brochures, seek out people with
14. Keep referrals informed whom you might collaborate and build strong
15. Look at the big picture connections. You might meet someone with a
brilliant idea who’s looking for a partner with
your expertise.
Networking Don’ts:
1. Don’t act desperate
2. Don’t sell Or, you might form a mastermind group to
3. Don’t monopolize brainstorm innovative ways to improve your
4. Don’t ask too soon business while holding each other
5. Don’t solicit companies accountable for implementing these new
6. Don’t show off or brag ideas. Best of all, you’ll create new
7. Don’t interrupt friendships that enrich your life.
8. Don’t just talk about you
9. Don’t play it by ear
10. Don’t misrepresent yourself Jill Lublin is an international speaker on the topics of Radical
11. Don’t promise what you can’t deliver Influence, Publicity, Networking, Kindness, and Referrals. She
12. Don’t pry is the author of 4 Best Selling books including Get
13. Don’t linger with “hanger-ons” Noticed...Get Referrals (McGraw Hill) and co-author of
Guerrilla Publicity and Networking Magic. Her latest book,
14. Don’t overextend Profit of Kindness went #1 in four categories. Jill is a

15. Don’t get discouraged master strategist on how to position your business for
more profitability and more visibility in the marketplace. She
is CEO of a strategic consulting firm and has over 25 years
of experience working with over 100,000 people plus
national and international media. Jill teaches a virtual
Publicity Crash Course, and consults and speaks all over the
world. s. She also helps authors to create book deals with
major publishers and agents, as well as obtain foreign rights
deals.

Jill Lublin, Promising Promotion

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