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Cultural tourism: Travel for the purpose of learning
about cultures or aspects of cultures.

culture: people's customs, clothing, food, houses,

language, dancing, music, drama, literature and religion

Culture: A set of shared norms and values which establish
a sense of identity for those who share them. Typically
applied at the level of nation and/or race.

Culture: The sum total of ways of living by a group of
human beings that is transmitted from one generation to

another.

Customer: "An organization or a person that receives a
product" (ISO, 2000a: 10).

customized tour: a tour designed to fit the specific needs
of a particular target market

customs: the common term for a government agency

charged with collecting duty on specified items imported
into that country. The agency also restricts the entry of
persons and forbidden items without legal travel
documents

cut-off date: designated day when the buyer must release
or add commitments to their event or tour

day rate: a reduced rate granted for the use of a guest
room during the daytime, not overnight occupancy. Often
used when someone needs a display room, office, or is in-
transit due to odd airline schedules.

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