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co-op tour: a tour which is sold through a number of
wholesalers, cooperatives, or other outlets in order to
increase sales and reduce the possibility of tour

cancellations.

Cost-benefit analysis: Full analysis of public and private
costs and benefits of project.

costing: the process of itemizing and calculating all costs
the tour operator will pay on a given tour. Costing is

usually the function of the operations manager.

Cost-plus pricing: A method of pricing where an amount,
to cover profit, is added to costs to establish the selling
price, this is an internally orientated pricing method.

coupon, tour: a voucher that can be exchanged for a travel
product

courier: a European definition for tour manager/guide

cover charge: a fee, usually a flat amount per person,
charged to patrons to cover the cost of music and
entertainment

Critical incident point (CIP): A critical incident point or
'moment of truth' is any event which occurs when the
customer has (or even perceives that he has) contact with

a service organisation.

Cultural Authenticity: Ensuring the appropriate
dreaming stories, spiritual beliefs, history, ceremony and
art is attributed to the relevant area.

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