Page 42 - The Visual Suite Vol2.6

In terms of how I do I pick where I personally go to make the series? Well, the first season of Black in
China 黑人 在 中国 was the catalyst to make Black in Doha, and y’know, I realized that this was the kind of media that people wanted to see. I enjoy making ethnographic series. So first China, then Qatar, the next plan is Brazil and Colombia, then maybe, hit the African continent as well...”
Ultimately, where do you see BIC going?
Kwame: “In terms of where do I see Black in China going? Right now, it may only be 2 seasons and I guess it’s kind of one of those things where I don’t want to do too much and people get oversaturated with information or get oversaturated with the same
things or get bored with
it really. Like, the
resource is there, but
you don’t need it to
be replicated and I
don’t want to keep going
over the same
information over and
over and over again. So
that is kind of what I want to
avoid.
I mean if there is a demand
for another season, great,
I’ll make another season.
Or if I have an idea for how to
make that season better than the second [previous season] and by “better” I mean provide greater insights, then I will do just that.”
Who is your target market?
Kwame: “My target audience is people of the African diaspora who live in the West, i.e.; Black Europeans, people from the Caribbean, people from Latin America, people from the United States, people from Canada, yeah, that’s how I see it. That’s my target audience, Black people.
Honestly, if you’re Chinese and you wanna watch BIC to know what Black people are thinking about and how Black people are going about things, great. If you’re an “other” you feel me? Somebody else, I mean, I’m not saying I restrict it to anyone, but I just have in mind that I think about things how I THINK about things and I approach them as a Black male from the United States. So I guess my target market is people like that or those they can relate to. I guess I never really think about the target. I make the series for Black people. That’s really what it’s about.
I make it for Black people. I mean, [continental] Africans can watch is as well maybe they’ll gain some introspections as well, not just on what it’s like to be Black in China, but what a Black person in the West is thinking about while they exist in
this place. Which is very different than what a continental African
is thinking about, not a diasporic African. So I think that’s kind
of an interesting distinction. Anyone
can watch it and I welcome everyone to
watch it. But just know, I’m making this for my people
and my culture. My people are diasporic Africans
and my culture is through the guise of hip-
hop. So pretty much, anyone can watch it and be inspired from it.”
What can your viewers expect to see in upcoming seasons of BIC?
Kwame: “So as I stated before, right now, there isn’t a concrete plan to make another season of Black in China 黑人 在 中国. Honestly, the team that I work with which is my brother Marcus Long (which is pretty much it), me and Marcus haven’t fully finished going through season 2. We’re