Page 6 - Laurie Quatrella Marketing Presentation 2024
P. 6

The Vanderblue Team’s Top 10 Points of Value





            1. Experience                                        3. Negotiations

            As Albert Einstein said, “The only source of
       M    knowledge is experience.” With well over a billion   The importance of a seasoned negotiator
                                                                 is often overlooked and is one of the most
       UE TEA  experiential knowledge (100’s of years combined)   important aspects of any transaction. Range
            in sales, The Vanderblue Team has 25 years of
                                                                 and reach, while clearly significant, does not
            and is consistently recognized as the Team that
                                                                 mean much if the negotiator does not have the
            sells the most homes in Fairfield County. Having
                                                                 experiential knowledge to extract the highest
            homes for decades, we know how to “sell”, not
       RBL  built new construction and renovated countless       and best outcome. With over billions of dollars
                                                                 in negotiated sales, our skills have evolved and
            only homes and lifestyles, but vision. Strategies
                                                                 sharpened  to ensure the most desirable results.
            have been improved year over year on everything
       NDE  we do from staging, styling, marketing, selling,     Multiple o›ers, rent to own, delayed closings,
                                                                 inspection items, are all creatively negotiated to
            negotiating, communicating, listening, networking,
                                                                 bring our clients the absolute best outcome.
            renovating, and closing deals for our clients.
       A
       THE V  2. Marketing                                       4. Influence and Credibility

                                                                 As President of the Higgins Group, Julie
            Every home tells a story. Our creative marketing
                                                                 Vanderblue brings a high level of credibility to the
            approach allows us to curate your home’s story
            in the very best way to create an emotional          entire team and our sellers. With testimonials and
                                                                 past clients including : CEO of Realtor.com, CEO
            buyer, higher demand and ultimately the best         of Berkshire Hathaway, Editor of Metropolitan
            price and terms. Every marketing piece initiated     Magazine, CEO of Maplewoods, CEO of Subway,
            has a strategy behind it to bring the best           CEO of Jarden, Chief of Sta› for Bloomberg, CEO
            results. Our online magazine brochures filled        of Homesin.com, a variety of entertainers and
            with valuable information to di›erentiate your       celebrities...the influence, range & reach of the
            home, being present at showings, videography,        entire team grows daily.
            professional photography, staging and styling,
            community involvement, unmatched networking,
            quality signage, social media campaigns,  target     5. Combined Spheres of
            marketing, and our innovative All Inclusive Real
            Estate network are just a sampling of what our       Influence
            marketing department focuses on every day. As        While most real estate teams compete from
            innovators, The Vanderblue Team is always adding     within for recognition, (basically small companies
            to our marketing methods.Staging and styling is      within a larger company), our consumer-
            not enough anymore. Therefore, The Vanderblue        centric team is NON COMPETING. By sharing
            Team has a unique approach to create emotional       information and spheres of influence, our team
            buyers for our sellers and savvy consumers when      brings more combined knowledge, influence
            we represent our buyers. From in-house designers     and opportunity to ALL of our clients. Through
            and floor plan layout to discounts on furniture      creating specific divisions, each agent is able to
            and accessories, our Styling Team creates magic      share more skill and experiential knowledge with
            whether buying or selling.                           one another and our clients.









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