Page 15 - The Vanderblue Team Small Booklet Listing Presentation 2023

Strategic Marketing Plan

Getting Started
YOUR HOME, OUR MISSION
• Team property walk through
• Pricing strategy with detailed analysis of market
competition
• Pre-MLS Matchmaking Strategy allows pricing
research, feedback, and unique exposure.
• Home staging and styling consultation
• Home preparation
• Professional photography and virtual tour/video tour
• Homeowners Homework
• Create personalized property magazine

Live on CT-MLS (Multiple Listing
Service)

• Premier online exposure and syndication to hundreds
of Real Estate websites
• Luxury sign installation
• Print advertising campaign
• Online advertising campaign
• Direct mail campaign
• Email marketing campaign DOING THE MOST FOR YOU
• Bring real estate website online M
• Public open houses
• Broker’s tour with luncheon
• Discussion of participation in special events: Home UE TEA
Tours, fund-raisers, etc...
• Analysis of buyer and agent feedback
• Action plan implementation
• Buyer database targeting RBL
• Social Media Campaigns
NDE
Ongoing Marketing

We carefully select the appropriate publications and
online outlets to capture the right buyers and get the best THE VA
results. Print publications include: The Real Estate Book,
Homes and Estates Magazine, Oceans Magazine, Cottages
and Gardens, Luxe Magazine, Private Air & Luxury Home
Magazine, The Key, specialty and local magazines, local
and national newspapers. We are constantly creating new PREMIERE MARKETING
avenues for our online marketing.
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