Page 78 - Human Rights
P. 78

Faculty of Nursing
                                                                   Adult care Nursing Department



               Thus,  from  this  perspective,  the  old  paradigm  of  health  education  policy,  namely  changing

               individual behavior, should be reassessed more as a consensual definition of the type of life that

               society intends and is worth living (Buchanan 2000).


               As a clearly structured science, sociology rests on the concepts of social reproduction and social
               transformation.


                Indeed, the generations of people who constitute a particular society are a continuum because
               each generation slowly transforms itself due to several sociocultural factors.


               Its  methodological  assumption,  the  sociological imagination,  implies  a rationale  and  detached

               analysis in due time that allows for the objective study of the evil ton of humankind (Bird et al.

               2000).


               Disease represents a unique milestone in each person’s biography leading to a profound change
               in an individual’s psycho logical state (Burl et al. 2014).


               However, different people assume different roles in this context and in different diseases.


               These roles are categorized according to archetypes that are well defined by biomedicine and
               cause different alterations in the bio-psycho-social constitution of everyone.


                The English language reclog nines this idiosyncrasy through these expressions: disease, sickness,

               and illness.


               The combination of signs and symptoms, that is, disease, becomes a sickness when the person

               perceives it as such and illness when the individual is recognized as socially incapacitated by the
               disease.


               Cross-sector efforts may depend not only on the development of information infrastructure to

               monitor  health  inequalities  but  also  on  the  implementation  of  clear  and  effective  marketing

               strategies. Aggressive health education campaigns find ethical foundation in a higher social good

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