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                    In order to remain competitive in the business world, companies need to constantly be on the
                    cutting edge and business strategy is one of the many ways in which they can achieve this. Business
                    strategy is an extremely powerful tool that encompasses a broad category of applications and
                    technologies that gather, store and analyze data. At its core, business data gathering supports
                    decision making and is able to help enterprise users make improved business decisions that are
                    based on a better understanding of the business and its customers.
















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