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COFFEE...
FROM THE SEEDS OF A SHRUB
90% 990 ΚΑΦΕΣ
90% of the Earth’s pop- The total coffee con- Coffee along with tea are
ulation consumes coffee sumption in Greece is the most popular bever-
in all its forms and spe- estimated at 990 million ages in the world.
cies with passion. euros in value.
THE ENJOYMENT OF COFFEE:
Coffee is a common and enjoyable ancient tradition. Everywhere in the world,
people feel good when they enjoy a cup of their favorite coffee. The history and
enjoyment of coffee is as rich as its taste.
THE MYTH OF COFFEE:
The most famous myth that prevails around the first appearance of coffee in
the world tells the story of a shepherd, in Ethiopia around 300 AD. A shepherd
named Caldi once noticed that his animals were much more lively when they ate
the seeds of a cherry-like bush. When he decided to try it too, he found that the
seeds gave him more energy.
