Page 3 - Jameson Activation Report - INTR
P. 3

CONTENTS




                             Introduction                                       04
                             Event Picture of Success                           06

                             Brand Ambassadors                                  14
                             Attendee Demographics                              16
                             Jameson, Sprite & Lime                             17

                             Program Line-up                                    19
                             Entertainment                                      20
                             Consumer Experience                                21

                             Achievements                                       30
                             Challenges                                               32
                             Digital Media Amplification                         33














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