Page 5 - Jameson Activation Report - INTR

Further to briefing provided by the client, below were key collaterals for the succesful implementation of the ‘Jameson Take
Over Tanzania’ experience;

EXECUTION PHASE ACTIVITY
Develop a 3D mockup that resonates with the proposed outlet (Pitstop) to potray a realistic view of visibility touch points
Drawing together of the proposed Event Team i.e. Sales Driven Brand Ambassadors (5) & Supervisor (1), Event Host (1),
Professional Photograhers & Videographers, Decor/Set-up Specialists, Event Coordinator(s), Mixologists ( in consultation with
Pernord Ricard), Bond & Connect Space custodians, etc. - Inclusive of Team Training
Supplier sourcing, selection & management as per agreed SLAs
Pre Event
Selection and locking of talent / music that resonates with the L.A.D.S and consumers for the respective outlet
POS Material Production as per approved visibility touch points depicted by the pre-visualised 3D mockup
Thematic Venue Construct & Decor; bring to life the approved 3D mockup through set-up
Pre-Event amplification to engage key Influencers and L.A.D.S leading towards the event (Clouds Plus TV Interview & Social
Media)
Promote liquid on the lips experience by winning the 1st Drink through activating the Brand Ambassadors & Bar Staff program
to drive uptake of Jameson (the available SKUs) and the Black Barrel
Run ‘Bond & Connect’ experientials leveraging on approved sales mechanics
During Event
Ensure physical and mental availability throughout the event; Effectively use fundamental execution elements such as strategic
product displays, menu cards, table talkers, bar staff with branded T-Shirts, themed visibilty on stage, themed branding (banners)
across the venue & brand mentions by the Event Host
Social Media Amplification through posting of event highlights to drive traffic to the designated outlet
Bold and engaging entertainment leveraging on a select line-up of Guest DJs and The Lab Experience as per drawn program
During Event
run sheet
Implementation mechanics for consumer feedback collection leveraging on deployed BAs
Digital media amplification
Post Event
Event reporting and attendee feedback

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