Page 32 - Jameson Activation Report - INTR

CHALLENGES

Owing to the implemented ‘Jameson Take Over Experience’ being the first of its kind in the Tanzanian market, below are
some of the challenges encountered that need

• The overall management and coordination of Guest DJs that graced the event proved to be a challenge. Considering
their respective engagement was done by the partnering outlet, Pitstop Bar & Grill, our control of the same was highly

limited resulting to miss alignment on the overall event program flow.

No prior briefing was additionally provided to the said Guest DJs owing their failure to showup for the planned pre-event
briefing and sound check.

There was additionally alignment of bringing on-board two high-profile DJs. However, only one Top DJ, DJ Ally B, was
engaged and locked by the partnering outlet, Pitstop.

• For effective consumer engagement and immersion of the ‘Jameson Take Over Experience’, there was need for leveraging

on branded POS materials for implementation of the Jameson perfect serve rituals. We missed out on the presented
opportunity owing to a lack of proposed LED Ice Buckets and Glorifiers.

• In view of relationship building with Pernord Ricard, The Scope undertook the ‘Jameson Take Over’ event

implementation in absence of a signed off Memorandum of Understanding / Contract and an LPO (Local Purchase \
Order) contrary to set internal business processes.

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