Page 10 - Medical Products Guide_Ashley Durham_Final

01 SELF HEALING 01

Email Marketing
SEO (most searched for: “medical casters”)
o Bi-monthly email blasts to website mailing list and
customer base should at least include an update on
Sales Support & Assets this product line development. Process start date: Feb-

ruary 2022.
DECEBMER 2022
Training– View on OneDrive
o Medical PP Video Creation
o Application Training
o Product video creation can be easily outsourced. We

Market Insights– View on OneDrive will have to produce a simple script and provide imag-
es, including video snippets for the designer. Tente’s
o Medical cart global revenue Linea video is very good. Target Date: April, 2022
o Application CAGR
o Average cost of carts Landing Page Strategy

Competitor Similar Product Catalogs– View on OneDrive o Multiple landing pages as product production develops.
o New landing page every 6-8 weeks, or alternately, web-
o Tente site popups JANUARY 2022
o Colson
o Blickle Call-To-Action

Prospect List– View on OneDrive o The CTA initially should be “Get more info” and let them
download literature (catalog, datasheet) for the prod-
o List of 60 different prospects across the globe ucts. CTA can be displayed on social media ads, Google

P&H Product Cost List (Date?) ads, landing page.

o Cost list Website Marketing
nd
Pitch Assets o Landing page (2 quarter 2022)
o Monthly posts (beginning February 2022)
o Single page flyer
o Sales pitch box ???? Infographic Design

o We need a process or objective and we can do an info-
MARKETING: Advertising (assumption: product images graphic(s). Timeline based on subject. Early parts of the
will be available) process: sooner. To discuss.

o Design 2 teaser ads to run on Google Ads Lead Nurture Strategy
o Teaser posts designed for FB, Twitter and Insta-
gram o Develop and disseminate via all sales channels content
that demonstrates the medical line advantages over
competitor’s products

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MEDICAL PRODUCTS