Page 8 - Medical Products Guide_Ashley Durham_Final

01 SELF HEALING 01

SEO (most searched for: “medical casters”)
Email Marketing
o Bi-monthly email blasts to website mailing list and
customer base should at least include an update on this
product line development. Process start date: February
Sales Support & Assets
2022.
DECEBMER 2022
Training– View on OneDrive Video Creation
o Medical PP o Product video creation can be easily outsourced. We
o Application Training will have to produce a simple script and provide images,
including video snippets for the designer. Tente’s Linea
Market Insights– View on OneDrive video is very good. Target Date: April, 2022
o Medical cart global revenue
o Application CAGR Landing Page Strategy
o Average cost of carts o Multiple landing pages as product production develops.
o New landing page every 6-8 weeks, or alternately, web-
Competitor Similar Product Catalogs– View on OneDrive site popups
o Tente JANUARY 2022
o Colson Call-To-Action
o Blickle o The CTA initially should be “Get more info” and let them
download literature (catalog, datasheet) for the prod-
Prospect List– View on OneDrive ucts. CTA can be displayed on social media ads, Google
o List of 60 different prospects across the globe ads, landing page.

P&H Product Cost List (Date?) Website Marketing
o Cost list o Landing page (2 quarter 2022)
nd
Pitch Assets o Monthly posts (beginning February 2022)
o Single page flyer Infographic Design
o Sales pitch box ???? o We need a process or objective and we can do an info-

MARKETING: Advertising (assumption: product images will be graphic(s). Timeline based on subject. Early parts of the
available) process: sooner. To discuss.
o Design 2 teaser ads to run on Google Ads Lead Nurture Strategy
o Teaser posts designed for FB, Twitter and Instagram o Develop and disseminate via all sales channels content
o Eblast teaser designed that demonstrates the medical line advantages over

competitor’s products

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MEDICAL PRODUCTS