Page 15 - Guerin Media | Cork Airport Holiday & Destination Guide 2015
P. 15
Cork Airport
Unveils New Brand
Identity
Cork Airport has recently unveiled its new brand identity to staff, passengers and
travel partners. The new brand identity underlines the importance of
differentiating what makes Cork Airport unique; its network of routes, its
award-winning customer services and its position as the gateway to the south of
Ireland
At the launch of the new brand, Niall MacCarthy, passengers were involved in the evolution of the new
Managing Director at Cork Airport: “We’re very
brand, ensuring it reflects all that makes Cork Airport
excited to be launching our new look for Cork Airport. unique. We are delighted that there is so much
It really represents the first-class, modern terminal
that we have here at Cork along with capturing the enthusiasm and support for the airport and we are
not surprised at the level of pride in Munster’s
unbeatable passenger experience that we offer every favourite airport.
day. We felt it was time that we had a brand identity
that reflected this unique experience and personality “The development of the new brand identity is also
and our status as Munster’s favourite airport. As well critical to our efforts to market the airport and the
as a new look to our logo, we have also brought our region internationally to new airlines and inbound
offering to life with the message ‘Fly Friendly’ tourists. We have been working exceptionally hard
included in our new brand identity.” with our airline partners to develop new routes. We
believe that as part of these marketing efforts, a
The launch of the new identity follows the addition of strong visual identity is crucial to our future success
a new Cardiff route with FlyBe – a new carrier to Cork and positioning the airport as the principal gateway
to the south or Ireland.”
Airport.
The launch of the new Cork Airport identity follows “New Brand Identity”
a number of months of research and development.
Kevin Cullinane, Head of Communications at the
airport said: “We wanted to ensure that our staff and
15
Unveils New Brand
Identity
Cork Airport has recently unveiled its new brand identity to staff, passengers and
travel partners. The new brand identity underlines the importance of
differentiating what makes Cork Airport unique; its network of routes, its
award-winning customer services and its position as the gateway to the south of
Ireland
At the launch of the new brand, Niall MacCarthy, passengers were involved in the evolution of the new
Managing Director at Cork Airport: “We’re very
brand, ensuring it reflects all that makes Cork Airport
excited to be launching our new look for Cork Airport. unique. We are delighted that there is so much
It really represents the first-class, modern terminal
that we have here at Cork along with capturing the enthusiasm and support for the airport and we are
not surprised at the level of pride in Munster’s
unbeatable passenger experience that we offer every favourite airport.
day. We felt it was time that we had a brand identity
that reflected this unique experience and personality “The development of the new brand identity is also
and our status as Munster’s favourite airport. As well critical to our efforts to market the airport and the
as a new look to our logo, we have also brought our region internationally to new airlines and inbound
offering to life with the message ‘Fly Friendly’ tourists. We have been working exceptionally hard
included in our new brand identity.” with our airline partners to develop new routes. We
believe that as part of these marketing efforts, a
The launch of the new identity follows the addition of strong visual identity is crucial to our future success
a new Cardiff route with FlyBe – a new carrier to Cork and positioning the airport as the principal gateway
to the south or Ireland.”
Airport.
The launch of the new Cork Airport identity follows “New Brand Identity”
a number of months of research and development.
Kevin Cullinane, Head of Communications at the
airport said: “We wanted to ensure that our staff and
15
