Page 45 - Chapter One

Why it is Time Now for The Management Shift 13

there should be a focus on quality; that there should be an emphasis on
continuous learning and workers should be treated as an asset not a cost. 62

In knowledge- based organizations in particular, Drucker- based management
will lead to more value creation, innovation and engagement. Peter Drucker
was always hostile to a reductionist perspective where organizational parts are

viewed in isolation, making humans mere cogs in a money- making machine.

Running organizations productively requires Taylor- based management for
repeatability and predictability, but most organizations today have to deal

with ever- changing processes and circumstances. Changing organizations
productively requires Peter Drucker- based management. Running and

changing organizations productively requires a holistic management and
leadership approach; continually keeping key stakeholders on the same
page, heading in the same direction, solving problems together, and finding
breakthrough opportunities within and across stakeholder groups.

A closer investigation into the key ideas of Peter Drucker 63,64,65,66,67,68
reveals that his key ideas advocated for more than half a century in 39
management books are not dissimilar to the Management 2.0 principles
that emerged from the 2012 crowd- sourcing Hackathon. Key ideas

and areas of Peter Drucker’s influence in management thinking can be
summarized as follows:

Productive organization/Decentralization – command- and- control
management model should be replaced by decentralization for better
productivity
Respect for the worker – employees should be treated as an asset rather
than a liability
Knowledge work productivity – productivity of knowledge workers is
essential for economic prosperity
Importance of community – organizations should contribute to the
wider community; voluntary work for non- profit organizations is vital

for the health of the society
Focus on serving customers – customers are the reason for a company
to exist and there should be a focus of any activity on serving the
customer