Page 2 - Snap Print to AR Campaign Guide

PRINT TO AR OVERVIEW
A print to augmented reality (AR) campaign is where a mobile device is used to scan printed material to access augmented reality content associated with that printed material. This process is achieved through image recognition and content association followed by streaming of the experience to the mobile device.
The following is a specification list on campaign asset requirements along with a best practice tips to help deliver market leading Print to AR campaigns.