Page 3 - Snap Print to AR Campaign Guide
P. 3
DEFINITIONS
Marker:
Experience:
Call to action:
Side buttons:
The image that is scanned by the mobile device to deliver the AR experience.
The content that is streamed to the mobile device after scanning the marker. Experiences can be video, 3D models or 3D animations.
Appears as a pop up during or after and experience is delivered to direct app users towards an online goal (e.g. Buy Now, Purchase Tickets etc.)
Appear to the right-hand side or below an experience and allow app users to choose an online destination or activity (e.g. phone call, email, social media link, online store)
