Page 38 - Southern Oregon Magazine Fall 2021

buzz | tidbits

JOSEPHINE COUNTY
VISITOR ASSOCIATION

EXPERIENCE GRANTS PASS

he Josephine County Visitor Association (JCVA) will oversee the operation of the newly
Tformed destination marketing organization, Experience Grants Pass (ExGP). The purpose
of Experience Grants Pass is to promote Josephine County and Grants Pass as a premier tour-
ism destination in the United States.

The board of the JCVA will operate as a 501c6 non-profit corporation that is independent of
the City and County, its members nominated for their knowledge, experience, and involve-
ment with tourism and economic growth in Josephine County. The JCVA board will oversee
Experience Grants Pass’s operating budget, funded by non-resident local lodging taxes, as well
Unique Hand Curated Plants as work with ExGP to implement a viable marketing strategy.
and Local Artisan Goods The two entities will work together on County-approved events designed to increase tour-
ism in Josephine County. Such events must also meet with the approval of the JCVA board
to ensure that resources are used appropriately. They will ultimately develop, market, and
promote Josephine County, and in particular the City of Grants Pass, as a destination for
visitors and visitor services that enhances broad economic benefits and optimizes livability.

1606 Ashland Street Ashland, OR
541-414-4128
www.bestowandbloom.com
@sobestow

36 www.southernoregonmagazine.com | fall 2021