Page 94 - Southern Oregon Magazine Summer 2019
P. 94
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he conversation was heated, the We didn't know if switching to a higher products within reach of every day
blame seemed to shift from one quality, higher priced product was a Southern Oregonians.
Tto the other. We pulled reports, great business plan or not. Had the We are now happier than we have ever
emails, and brought the warehouse team cheap furniture that you see in every been with our little business, and the
into a meeting. We already knew who store become the new norm? Do people community is as well. So, I guess you
did it, we just wanted confirmation from really want things that last these days? could say that gamble in the summer of
everyone. These questions were answered in the 2018 paid off. This summer, Rebelle
My business was being dragged down summer of 2018 and continued Home will be celebrating our 8 year
th
by a few individuals, and it seemed that throughout that year. We received an anniversary and as we continue to on,
my team was doing everything in their overwhelming response to our we can't help but feel so blessed. There
power to make it work. We put it to a transformation. People were loving the are a lot of new, exciting things going on
vote, and the vote was unanimous- these superior construction and luxury feel of right now. Our team has grown, and we
individuals were out! I will withhold the our new furniture lines. They were were lucky to include several very
names of these individuals, but they coming from all over to check out our talented and dedicated individuals. We
know who they are. They cost us over a selection of gorgeous American made are continuing to grow our selection and
$1000 a week, and they were giving wood and leather furniture. have recently added several lines made
Rebelle Home won't tell you their names, but I will tell evolved into something so much more a daughter (and my first child) in early
Since that decision, our business has
Rebelle Home a bad name. Again, I
in North Carolina, and we're welcoming
than just a furniture store. We've used
July after nearly a decade of trying.
you who they are: cheap furniture
our interior design experience to help
Yes, Rebelle Home has seen a lot of
manufacturers, most of them in China,
but some right here in the USA! These
continued to up our quality and improve
and see the Rebelle Home difference:
companies were cutting costs and people put together their spaces. We've recent changes. We invite you to come
corners with their particle board
beautiful solid wood bedroom and
our selection and styles.
HOW WE RISKED IT ALL AND CURBED THE FURNITURE construction and low-density foam- the But rather than stopping there, we've dining, luxurious leather pieces
wrapped in supple Italian leather, and
list goes on. We found that we were
taken a look at our furniture costs and
BRANDS THAT ALMOST PUT US IN A DITCH spending as much time repairing overhead and have taken steps to lower fun and funky accessories for a
personalized touch. Find Rebelle Home
furniture as we were delivering it. And
our margins as much as possible, as well
at 305 South Fir, in Medford.
as adding financing options, to keep our
our integrity was at stake.