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STEP 1 – Rubber Room Meeting
business, at any time, to get a jump on the competition. Software could be your most potent weapon. But if your software looks a lot like your competitors’, you are missing out on a golden opportunity. Taking advantage of “what is now possible” could put you in the lead and generate tremendous financial rewards.
I have used this technique with great success many times during my career. Because you are not concerned about current technical limitations when using this technique, you often discover solutions to problems long before they become an accepted standard, and thus long before your competition has access to them.
FOR EXAMPLE
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Competitive Advantage Through Innovation
Long before spreadsheets and office suite products existed, there was a need to combine calculations, words, and numbers on printed documents in a very flexible way.
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