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Tabel 4.15 Nilai Keseluruhan Outer Model Tokopedia

Cross Loading CR AVE
VAR IND OL
CF LT PM PR PU SF SQ TR
CF1 0.865 0.865 0.569 0.437 0.363 0.403 0.481 0.483 0.441
CF CF2 0.88 0.88 0.533 0.376 0.349 0.288 0.491 0.566 0.392 0.901 0.751
CF3 0.855 0.855 0.513 0.394 0.331 0.441 0.473 0.489 0.307
LT1 0.835 0.492 0.835 0.416 0.432 0.445 0.556 0.37 0.497
LT2 0.867 0.489 0.867 0.514 0.335 0.508 0.602 0.401 0.549
LT LT3 0.867 0.592 0.867 0.616 0.453 0.56 0.672 0.561 0.593 0.932 0.732
LT4 0.851 0.52 0.851 0.561 0.412 0.444 0.567 0.443 0.526
LT5 0.856 0.551 0.856 0.468 0.494 0.461 0.624 0.465 0.602
PM1 0.901 0.435 0.552 0.901 0.351 0.454 0.472 0.513 0.465
PM 0.919 0.850
PM2 0.943 0.425 0.566 0.943 0.348 0.563 0.614 0.617 0.563
PR1 0.923 0.394 0.479 0.338 0.923 0.392 0.395 0.279 0.385
PR 0.921 0.854
PR2 0.925 0.347 0.443 0.361 0.925 0.423 0.443 0.338 0.548
PU1 0.755 0.325 0.38 0.43 0.309 0.755 0.467 0.44 0.43
PU2 0.792 0.375 0.451 0.369 0.407 0.792 0.418 0.439 0.426
PU PU3 0.784 0.398 0.511 0.439 0.347 0.784 0.479 0.449 0.505 0.89 0.618
PU4 0.817 0.347 0.45 0.444 0.366 0.817 0.474 0.398 0.431
PU5 0.783 0.255 0.429 0.515 0.299 0.783 0.453 0.401 0.439
SF1 0.88 0.479 0.553 0.508 0.435 0.468 0.88 0.497 0.542
SF2 0.888 0.468 0.586 0.544 0.402 0.506 0.888 0.530 0.564
SF 0.933 0.778
SF3 0.888 0.543 0.74 0.578 0.389 0.556 0.888 0.556 0.603
SF4 0.872 0.463 0.599 0.467 0.379 0.52 0.872 0.488 0.487
SQ2 0.742 0.416 0.42 0.545 0.319 0.442 0.509 0.742 0.506
SQ4 0.78 0.487 0.356 0.491 0.225 0.427 0.421 0.780 0.371
SQ 0.840 0.568
SQ5 0.718 0.382 0.362 0.372 0.152 0.258 0.345 0.718 0.39
SQ6 0.773 0.489 0.445 0.442 0.288 0.477 0.482 0.773 0.482
TR1 0.815 0.353 0.549 0.439 0.37 0.454 0.497 0.456 0.815
TR2 0.791 0.243 0.461 0.407 0.459 0.366 0.415 0.447 0.791
TR TR3 0.827 0.321 0.519 0.531 0.412 0.511 0.526 0.471 0.827 0.914 0.679
TR4 0.877 0.397 0.580 0.488 0.467 0.484 0.550 0.483 0.877
TR5 0.807 0.462 0.554 0.448 0.382 0.514 0.569 0.545 0.807

4.4.3 Hasil Analisis Inner Model

Pada tahap ini, analisis model structural (inner model) dilakukan dengan

enam tahap pengujian yaitu pengujian path coefficient (β), coefficient of

2
determination (R²), t-test menggunakan metode bootstraping, effect size (f ),
2
predictive relevance (Q ), dan relative impact (q²).

98