Page 124 - The Fourth Industrial Revolution

Shift 7: Storage for All

The tipping point: 90% of people having unlimited and free (advertising-supported) storage
By 2025: 91% of respondents expected this tipping point to have occurred
Storage capabilities have evolved tremendously in the past years, with an increasing number of
companies offering it almost for free to their users as part of the service benefits. Users are producing
increasing amounts of content, without worrying about ever having to delete it to make room for more.
A clear trend of commoditizing storage capacity exists. One reason for it is that the storage price
(Figure IV) has dropped exponentially (by a factor of approximately ten, every five years).

124