Page 128 - The Fourth Industrial Revolution

Unknown, or cuts both ways
– Shift in business model: asset rental/usage, not ownership (appliances as a service)
– Business model impacted by the value of the data
– Every company potentially a software company
– New businesses: selling data
– Change in frameworks to think about privacy
– Massively distributed infrastructure for information technologies
– Automation of knowledge work (e.g. analyses, assessments, diagnoses)
– Consequences of a potential “digital Pearl Harbor” (i.e. digital hackers or terrorists paralysing
infrastructure, leading to no food, fuel and power for weeks)
– Higher utilization rates (e.g. cars, machines, tools, equipment, infrastructure)

The shift in action
The Ford GT has 10 million lines of computer code in it.
Source: http://rewrite.ca.com/us/articles/security/iot-is-bringing-lots-of-code-to-your-car-
hackers-too.html?intcmp=searchresultclick&resultnum=2).
The new model of the popular VW Golf has 54 computer processing units; as many as 700 data points
get processed in the vehicle, generating six gigabytes of data per car.
Source: “IT-Enabled Products and Services and IoT”, Roundtable on Digital Strategies
Overview, Center for Digital Strategies at the Tuck School of Business at Dartmouth, 2014
More than 50 billion devices are expected to be connected to the internet by 2020. Even the Milky
Way, the earth’s galaxy, contains only around 200 billion suns!
Eaton Corporation builds sensors into certain high-pressure hoses that sense when the hose is about to
fray, preventing potentially dangerous accidents and saving the high costs of downtime of the machines
that have the hoses as a key component.

Source: “The Internet of Things: The Opportunities and Challenges of Interconnectedness”,
Roundtable on Digital Strategies Overview, Center for Digital Strategies at the Tuck School of
Business at Dartmouth, 2014

Already last year, according to BMW 8% of cars worldwide, or 84 million, were connected to the
internet in some way., That number will grow to 22%, or 290 million cars, by 2020.

Source: http://www.politico.eu/article/google-vs-german-car-engineer-industry-american-
competition/

Insurance companies like Aetna are thinking about how sensors in a carpet could help if you’ve had a
stroke. They would detect any gait change and have a physical therapist visit.

Source: “The Internet of Things: The Opportunities and Challenges of Interconnectedness”,
Roundtable on Digital Strategies Overview, Center for Digital Strategies at the Tuck School of
Business at Dartmouth, 2014

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