Page 98 - The Fourth Industrial Revolution

intrusive? For the moment, this example refers to an individual choice – the

decision to accept wearing a wellness device or not.

But pushing this further, let us assume that it is now the employer that directs
each of its staff to wear a device that reports health data to the insurer
because the company wants to improve productivity and possibly to
decrease its health insurance costs. What if the company requires reluctant
employees to abide or else pay a fine? What previously seemed like a

conscious individual choice – wearing a device or not – becomes a matter
of conforming to new social norms that one may deem unacceptable.

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