Page 108 - MYM 2015

Hidden Champions
The Vanguard of Globalia
Hermann Simon PhD
GIntroduction
lobalia is what I call the globalized world of the future. (Simon 2009, 2012). What will Globalia look like in the year 2030? As Figure 1 illustrates we will see a two-split world. In terms of gross domestic product, the US will
still be number one, closely followed by the European Union and China. However, China will contribute the biggest growth in the years to come. All other individual countries will have considerably smaller economies and less GDP growth. A company aiming to compete on a global scale should be strong in the US, the European Union and in China.
Abstract: Gobalia, the globalized world of the future, offers unlimited growth opportunities. Germany is one of the main pro teers. It’s unknown, mid-sized world market leaders, the so-called “Hidden Champions” dominate thousands of niche markets. Their strategies are founded on closeness-to-customer, focus and global presence. They are extremely innovative and command strong competitive advantages. Companies both in industrialized and in emerging countries can learn from these role models of global marketing leadership.
true for international trade. Figure 2 shows the development of global per capita exports since 1900, when they were close to zero. It took 80 years to bring them to 437 dollars. In the following 20 years global per capita exports more than doubled and since 2000 they again almost tripled to 2634 dollars in 2013.
Exports per capita in US-$
985 437
6 23
1900 1950 1980 2000 2013
2 634
Gross Domestic Product 2030 in billion $
30 000 25 000 20 000 15 000 10 000
Japan
5 000 France Germany
India UK Brazil
Russia Italy
1000 3000
Growth of GDP 2013-2030 in billion $
First global league
EU
USA
China
Second global league
0 -1 000
5 000
7 000
9 000
11 000 13 000 15 000
Figure 1: Globalia in 2030 – GDP and growth of GDP
On a global scale there are few saturated markets. Globalia holds practically unlimited growth potentials for companies from all over the world. This is especially
(Figure 2: The development of global per capita exports since 1900 in US-$)
This “explosion” has taken place in spite of a rapidly growing global population. In 1900 the world’s population was 1.6 billion, today we are 7.3 billion. In absolute terms global exports today are about 2000 times larger than in 1900. We can assume that global trade will continue to grow faster than national gross domestic products. Each company and each country which participates in this accelerating globalization can pro t enormously.
108 I October 2015