Page 4 - MYM 2015

Contents
06 From the Desk of Editor
09 A Brief about World Marketing Summit
Sadia Kibria
12 The Turbo-Charged CMO:
Transforming Your Marketing Department into an Efficient Business-Building Engine
Philip Kotler PhD
17 Redesigning Economics to Redesign the World Professor Muhammad Yunus
Nobel Peace Laureate
22 New Marketing Strategies in Developed
Markets:
Marketing is an Activity and Mechanism for Creating Value for Customers
Kohzoh Takaoka
28 Insights for Decision
Making in a Global and Digital Marketing Environment V. Kumar PhD and Bharath Rajan
38 Visuals Speak Louder Than Words Al Ries and Laura Ries
46 Kotler Impact Marketing! we live it Dr. Fahim R Kibria
48 WOW Marketing:
Redefining Brand Loyalty in a Connected World
Philip Kotler PhD, Hermawan Kartajaya and Iwan Setiawan
53 Technology Oriented Value Creation Tadahiro Yoshida
58 Brand Faith
Milton Kotler and Lisa Merriam
61 Customer Service and Retention in Japan
Revisited:
It’s still in the Detail
Dominique Turpin PhD
66 A New Charter for Chief Marketing Officers Mohanbir Sawhney PhD and Robert C. Wolcott PhD
72 Can Business Save the World? Joey Reiman
75 Social Business, Social Behavior & Social
Marketing:
Three Cornerstones of Future Social Development
Jeff French PhD
83 Relationship Marketing as an Integrative Management Approach
Marc Oliver Opresnik PhD
88 Finding Your Perfect Match
What Social Issue Should Your Corporation “Marry”? Nancy R. Lee
94 Generational Influences:
Big Data Facts and Fallacies
Don E. Schultz PhD and Martin P. Block PhD
108 Hidden Champions The Vanguard of Globalia
Hermann Simon PhD
117 Big Data:
What It Can Do and What It Can Not Do Glen L. Urban PhD
120 Case: Nestlé
Business Model Innovation: the NESCAFÉ AMBASSADOR Program
123 The Customer Culture Imperative: Marketing Destined to Lead a Better World Linden Brown PhD and Chris L. Brown
133 True Partnerships between Consumers and Marketers in the Age of Marketing 3.0 Minhi Hahn PhD and Jooyoung Lim
144 Complexities in Emerging Markets like India
Walter Vieira
150 Digital Distribution:
A New Framework for the Digital Age Ira Kaufman PhD and Chris Horton