Page 5 - MYM 2015

Volume 1 Number 1 October 2015
ISBN 978-0-9948562-0-3
mind your
your
Journal of World Marketing Summit
ADVISORS:
Professor Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University USA
Kohzoh Takaoka
President & Chief Executive Officer, Nestlé Japan
EDITORIAL BOARD:
Professor Marc Oliver Opresnik
Chief Research Officer, Kotler Impact Inc.
Professor Dipak C. Jain
Director, Sasin Graduate Institute of Business Administration, Chulalongkorn University, Thailand.
Professor Suvit Maesincee
Sasin Graduate School of Business, Chulalongkorn University, Thailand
Milton Kotler
Chairperson, Kotler Marketing Group
Professor Saad Andaleeb
Distinguished Professor Emeritus Pennsylvania State University, USA & Vice Chancellor, Brac University Bangladesh
SUBMISSIONS
Prospective authors are encouraged to follow MYM’s guidelines for authors before submitting the articles or manuscripts or contact the Editor at khalid@worldmarketingsummit.org
ADVERTISING
For queries, contact Business Manager at sadia@worldmarketingsummit.org or visit website at www.worldmarketingsummitgroup.org
Professor Russell Belk
Schulich Business School, University of York, Canada
Laura Ries
President, Ries & Ries
Professor Lau Geok Theng
NUS Business School, National University of Singapore
Masafumi Ishibashi
CMO, Nestlé Japan
Dr. Fahim R Kibria
CMO, World Marketing Summit Group & Kotler Impact Inc., Canada
EDITOR:
Dr. Khalid Hasan
Senior Advisor, South Asia, Nielsen. Canada
BUSINESS MANAGER:
Sadia Kibria
CFO, World Marketing Summit Group & Kotler Impact Inc., Canada
CONTACT
info@worldmarketingsummit.org
A NOTE TO READERS
The views expressed in articles are of the authors’ and not necessarily those of World Marketing Summit or Kotler Impact Inc.Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the permission of WMS or KI. All information in this journal is checked and verified to the best of the publisher's ability, however, the publisher or editor cannot be held responsible for any mistake or omission enclosed in the publication.
PUBLISHER
World Marketing Summit Group Canada
marketing