Page 6 - MYM 2015

From the Desk of Editor
Philip Kotler –
All Time Marketing Guru
It is with great pleasure to present the very rst arenas of marketing. He has published more than
journal of World Marketing Summit which has been dedicated to our most respected Guru, Mentor, Teacher, Guide and the Father of Modern Marketing - Professor Philip Kotler.
Philip Kotler – An emblematic name in modern marketing! He doesn’t need introduction, yet we feel pride to reprise that not only he authored over 55
books and many articles, he is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, been consultant to many big corporate giants but an eminent and most sought speaker in today’s competitive era. He has enlightened the way to create a better world through marketing for generations to come. It will take another century or more to witness another Kotler, an all time Marketing Guru!
Business alumni across the globe must have read, at least once, the most authoritative marketing book to date – Marketing Management: Analysis, Planning, Implementation, and Control, which is undoubtedly the most extensively used marketing book in business schools, rst published in 1972, now in its 15th edition. His books rationalize the best practices in all
150 articles in leading journals, including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Management Science and the Journal of Business Strategy.
6 I October 2015
He has authored many other leading books, including
Lateral Marketing; Strategic Marketing for Non-Pro ts; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing Places; The Marketing of Nations; and Social Marketing. His book, According To Kotler: The World’s Foremost