Page 7 - MYM 2015

Authority On Marketing Answers Your Questions, focuses on the “four P’s” of marketing: product,
price, place, and promotion, as well as addresses trends, challenges, tools, careers, research, strategy development, direct marketing, and new marketing ideas. Kotler released Chaotics: the Business of Managing and Marketing in the Age of Turbulence in 2009. His latest books are Market Your Way to Growth and Winning Global Markets.
Professor Kotler has uplifted the avenue leading social marketing can create a world for our future generation, especially in the elds of health, HIV/AIDS, family planning and nutrition.
In his recent book - Confronting Capitalism, Kotler has recognized fourteen shortcomings of Capitalism, each one discussed with its sources, causes, and solutions. This book presents a penetrating discussion of the major problems and opportunities facing the American economy and society.
Today’s marketing is not just product or customer- centric, rather have bigger visions, missions and values to contribute to our domain for our future generation! Dr. Kotler emphasizes to go deeper in understanding consumers; where he supports that consumers are complete human beings; we have emotions and aspirations, pains and happiness. The modern concept of marketing needs to focus human aspirations, emotions, values and spirit.
Kotler has also ventured out of the world of academia as a consultant. He has conferred with many major US and multinational companies—including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Motorola and more—in the areas of marketing strategy and planning, marketing organization, and international marketing.
Undoubtedly, his concepts and writings aspire to successful academia, researchers or entrepreneurs in the eld of business, consequently Management Centre Europe hailing him, as “the world’s foremost expert on the strategic practice of marketing”
Professor Kotler founded World Marketing Summit (WMS) in 2010 – a global forum of marketers donning to academia, researchers and business entrepreneurs. WMS initiated global movement through marketing strategies that inspire to change human behavior leading to a positive impact on society and living for future generation. The scenario of world economy persuaded Professor Philip Kotler to conceptualize
a new paradigm supported by marketing ethos. The
rst Summit was held in Bangladesh in 2012, which fascinated all the marketers and entrepreneurs for “Creating a Better World through Marketing”.
He is in many Advisory Boards at different universities, associations, and business chambers, such as Chairman of the College of Marketing of the Institute
of Management Sciences, Director of the American Marketing Association, Trustee of the Marketing Science Institute, a Director of the MAC Group, former member of the Yankelovich Advisory Board, and member of
the Copernicus Advisory Board. He is Member of the Board of Governors of the School of the Art Institute of Chicago and Member of the Advisory Board of the Drucker Foundation.
Kotler was the rst recipient of American Marketing Association’s
Distinguished Marketing Educator Award, Sales and Marketing Executives International Marketer of the Year Award; and Distinguished Educator Award from The Academy of Marketing Science. He was also voted the rst Leader in Marketing Thought by the American Marketing Association which described him as “the most in uential marketer of all time.” He was named as The Founder of Modern Marketing Management
in the Handbook of Management Thinking. Professor Kotler was ranked the fourth most In uential Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch, in a survey of 1,000 executives from 25 countries (Financial Times November 18, 2005). He was ranked the sixth most in uential business thinker following Gary Hamel, Thomas L. Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner by the Wall Street Journal (May 5, 2008).
He received Philip Kotler Award for Excellence in Health Care Marketing. The European Association of Marketing Consultants and Sales Trainers awarded Kotler with their prize for “Marketing Excellence”. The Academic Members of the AMA in a 1975 survey chose him as the “Leader in Marketing Thought”. He also received the 1978 “Paul Converse Award” of the AMA, honoring
mind I7 your
marketing