Page 9 - MYM 2015

A Brief about World Marketing Summit
Sadia Kibria
World Marketing Summit (WMS) is a global alliance, a collaboration that unites the best minds from corporate sphere working in concert with public sector and community leaders to transform and translate marketing ideas and solutions into tackling real and focused socioeconomic issues, and creating sustainable solutions through marketing centric initiatives that are driven by social responsibility acting as their fulcrum. The aim and unique vision of
way towards better alignment of business and societal strategies.
The prime objective of WMS is to co-create a better world with secured peace, stable growth, responsible capitalism, co-shared prosperity and sustainable planet by changing mindsets, addressing mandate for change, crafting operative models, driving social movements and re ecting through a coherent set of economic wealth, environmental wellness and human wisdom.
Today, across the world, business development models are being reshaped and economic and innovation cycles are shrinking. Companies that do not respond to these changes are being exposed to irrevocable risks that affect their long-term prospects. We are
the WMS are to elevate marketing from a corporate tool to a social equalizer that will deliver through a global stratagem -
“The New Paradigm of Marketing for 21st century” while keeping its promise of: “Creating a Better World through Marketing”
Founded in 2010 by world renowned marketing
guru Prof. Philip Kotler together with Dr. Fahim Kibria
of Kotler Impact and other business leaders, WMS continues to inspire and challenge leaders in the private and public sectors to nd innovative ways to ful ll unmet corporate and community needs and to lead the
sharpening our strategy to be one of the world’s most valuable, most innovative and most admired gathering of the leaders from corporate and academia sectors.
WMS vision is based on two separate but interconnected elements:
• Evolution of Marketing as a discipline • Using Marketing to change the world
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marketing