Page 49 - MYM 2016

Awards (2016) YKK AP received the Minister of
Economy, Trade and Industry Prize. is award
honors companies in the industrial sector that
contribute to the “coexistence between industrial
development and the global environment.” e
award recognized that YKK AP had developed
high-performance vinyl windows and had strength-
ened the lineup with series that match the realities
of residential construction in Japan and succeeded
in getting them generally accepted in the nation,
and that by proposing a healthy and comfortable
lifestyle through these vinyl windows, YKK AP had
contributed to the creatio“n of residential spaces that yet able to deliver health and comfort and enrich
are friendly to the global environment. roughout long years working with windows,
the lives of ordinary people. We could o er items
that can make the children of the world happier. we have come to this at the end of our With a broad view and conclusion: windows exible thinking about
are civilization, win- technology, there is the world and about dows are culture. ere always a customer and then society as a whole, we are various kinds of must gure out ideal windows, rooted in ways of manufacturing the lifestyles of each their daily lives, and further that are worthy of the country and locality, down the line, society. Ykk YKK Group. We have supporting the daily has to consider what it can described the chal- lives of people. Each lenges we are facing in kind of window has its bringing this about: for own story and has the do to make the world a the fastening products
power “to change archi- happier place and create a
tectural space” and “to
deliver comfort in daily
life.” YKK AP is deter-
mined to continue manufacturing products created with priority given to the e ects they have on the lives of people using them. Our development will aggressively target reduced energy consumption in homes and o ces by creating products that deliver improved energy e ciency with superior insulation, shielding, air circulation, and other performance bene ts. We aim to create living spaces that enhance health and comfort while also being friendly to the global environment. Using the gi s from nature,
we propose low-energy ways of living that are both healthy and comfortable. In these ways, we are working on manufacturing that makes the world happy.
business, to provide good quality zippers to everyone; for the architectural products
business, to make windows for healthy spaces. Last year, my mentor Professor Philip Kotler
praised the Cycle of Goodness. is reassured me that I was still on the right track. We should take
to heart that, at the end of our technology, there is always a customer and then their daily lives, and further down the line, society. e activities of the YKK Group are rooted in the philosophy of “Tech- nology Oriented Value Creation,” continuously creating products that are valued for the happiness they deliver to people. To achieve this end, we will go on improving our technology and continue “Manufacturing to Contribute to a Happier Society.” ■
Tadahiro Yoshida is the Chairman & CEO of YKK Corporation.
better society.
MarketiNg for social chaNge
Manufacturing to contribute to a happier Society
In the age when the world’s population is set to reach ten billion, as a component maker involved
in people’s lives, YKK has to consider what it can
do to make the world a happier place and create a better society. Referring back to the Cycle of Good- ness, we have aimed to be a business that can make people happy. We can provide things that are simple yet good, and things that are of value to people.
We could aim for things that are inexpensive and
OCTOBEr 2016 MINd YOUr MarkETING | 49