Page 50 - MYM 2016

kotler impact in action
introducing kotler business Program bY fahiM r kibria
Education is a lifelong pur- suit; it is the world’s single most important driver of social well-being and eco- nomic prosperity. In this day
and age, traditional education is being replaced by online education as technol- ogy is taking over fast. We all know that “Technology is timely, but Marketing
is timeless” – imagine what could be accomplished by merging both! Now, Kotler Impact has, with the introduction of Kotler Business Program.
Kotler Business Program is another brainchild of Professor Philip Kotler, recently launched by Kotler Impact in partnership with Pearson Education, UK. e program o ers expertly designed, non-degree standalone courses with exclusive content. ese courses are meant to integrate smoothly with your life and work, and are relevant, engaging and deliv- ered entirely online by instructors who are gurus in their eld.
Keeping in mind the global landscape of the 21st century, we realized there was a serious need for an e ective, lean and smart online business program through which professionals could rethink their work as series of values-based missions, as opposed to task-based jobs. erefore, we innovated Kotler Business Program in the mode of “Blue Ocean,” where world-renowned marketing management guru Philip Kotler and many other top brass from academia and corporate would exclusively deliver lessons to students and professionals all over the world.
We currently o er courses in “Introduction to Marketing” and “Essentials of Marketing,” with many more courses rolling out in the near future. We are developing courses for people in various professional stages: from high school and college students to
entry-level professionals, managers, executives and entrepreneurs. We recognize that at every level there is more knowledge and experience to gain, and we aim to provide that guidance and support.
All our courses are delivered through Pearson Education’s online MyLab program, a proven system which has provided instruction to over 40 million students worldwide. rough MyLab, KBP deliv-
ers video lectures, interactive lessons and periodic online assessments, all with the unbeatable conve- nience of being able to study anywhere at any time. We currently have partners in more than 40 coun- tries across the world helping us share our program in diverse markets, and we are constantly expanding.
rough KBP, we aim to empower millions of professionals to unlock the value of their time, skills and talents to make money in ways and on a scale never possible before. It will produce more marketers and entrepreneurs and will provide good jobs, but not in the way “good jobs” are traditionally de ned. At KBP, we want to make the best use of technol- ogy, which is evolving rapidly and pushing the line between tool and friend. We rmly believe that com- bining strength-based coaching with education and technology is the solution to improve performance.
As a matter of fact, earning a livelihood is no
50 | MINd YOUr MarkETING OCTOBEr 2016