Page 52 - MYM 2016
P. 52
how Social Media Will Shape the future of Marketing
Social media including Facebook, WhatsApp, YouTube, Twitter, and LinkedIn are transforming traditional marketing media, such as newspapers, magazines, radio, and television, from passive mass communication to interactive personalized communication. Social media are also transforming Word of Mouth (WOM) from having local in uence to global in uence. Since user-generated content will in uence the future value of brands, managing user opinions and experiences will be key to future survival and success.
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52 | MINd YOUr MarkETING OCTOBEr 2016
