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AUGUST 21, 2020 | The Indian Eye vibrant Brampton’s first virtual South asian festival
reaches Out to an audience Of Over half a Million
Our Bureau
TBrampton
he largest South Asian festival in Brampton launched its first digital
event, #VibrantBramptonFest, making it the biggest digital fes- tival in Canada. Presented by National Bank and supported by Lazeez Canada, the festival concluded its successful virtual buzz on August 12. Thousands of people attended the ‘festival of festivals’ each day from their own homes, revelling in live performances, participating, ap- plauding and generating a mas- sive audience reach.
This year’s festival, concep- tualized and arranged by the Arts & Culture Initiative of
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South Asia (ACISA), present-
ed a remarkable lineup of over
a 100 artists including local and our local and international art-
“Classical Music and Dance and dance to reach as many ears es” and not the “masses” But adds Sandeep Prabhakar.
renowned international names. This year’s main festival event that began on July 21 until Au- gust 11 was so popular and well attended that organizers had to add one additional day – August 12 – as the grand finale.
Fusion performances, dance presentations and varied music from across the globe were the highlights of the festival that brought in much applause and appreciation from audiences.
ists, community collaborators, volunteers and media part- ners, without whom #Vibrant- BramptonFest would not have been possible, added Arpan Ba- nerjee, one of the founders of the festival.
This is also the first year for #VibrantStar, the emerging artists talent hunt contest with
eight winners in different genres of performing arts – vocal, in- strumental and dance. A total of 33 were selected from hun-
The numbers of social me-
dia reach and engagements dreds of video entries, part of
ballooned, right from the com- mencement of the festival on June 22nd, with the launch of its emerging artists talent hunt pro- gram #VibrantStar, followed by the main festival that concluded on August 12.
“We are pleased to announce that the #VibrantBramptonFest was very successful despite the pandemic. Our Social Media reach for both Facebook and Ins- tagram was immense with the to- tal post reach at 543,081 and the total post engagement at 291,776,” says Ricky Bajaj, co-found- er and president, ACISA.
a 4-week LIVE online audition from June 22 until July 17, 2020. “Vibrant Star was held to sup-
port local talent with a vision to groom musical and dancing abil- ities and to provide an opportu- nity to perform in Brampton’s largest arts, culture and heri- tage festival, #VibrantBramp- ton,” said Sandeep Prabhakar who chairs the Board at ACISA.
Stemming from the need and demand for a platform for local Classical Music & Dance artistes to showcase their art forms in GTA, a new festival called Vibrant Classical Music
“We would like to take this
opportunity to specially thank
National Bank, this year’s festi-
val title sponsor, as well as La-
zeez Canada. We would also
like to send a shout out to all has always aimed for the “class- & touch as many lives as we can”
w w w. T h e I n d i a n E Y E . u s
& Dance is also being launched
this Wednesday August 19, in a
digital format until September genre. It is the purpose of this 2nd. festival to allow classical music
our goal is to let the masses ex- perience & enjoy the class of this