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Lift charts and Gain charts
Regularization Techniques
Lasso and Ridge Regressions
Logit and Log Likelihood
Category Baselining
Modeling Nominal categorical data
Data Mining Unsupervised - Clustering
Hierarchial
Supervised vs Unsupervised learning
Data Mining Process
Measure of distance
Numeric - Euclidean, Manhattan, Mahalanobis
Categorical - Binary Euclidean, Simple Matching Coefficient,
Jaquard’s Coefficient
Types of Linkages
Single Linkage / Nearest Neighbour
Complete Linkage / Farthest Neighbour
Average Linkage
Centroid Linkage
Hierarchical Clustering / Agglomerative Clustering.
Non-clustering