Page 15 - GCS Advertiser Information

QUESTIONS
& ANSWERS

WHAT IS THE GULF COAST SHOPPER?

We’re an informative, DIRECT MAIL marketing publication which
enables many businesses to get their message in front of a large
number of qualified prospective customers for an
economical investment.

HOW IS THE GULF COAST SHOPPER
DISTRIBUTED?

We’re delivered to homes by SOLO DIRECT MAIL.
This means it is NOT combined with any other
publications when mailed. Because it is solo-mailed,
the Gulf Coast Shopper stands out as a unique,
professionally-presented publication.

HOW MANY COPIES ARE
DISTRIBUTED?

Every mailing, more than 100,000 Pensacola-area
households, 45,000 Ft. Walton Beach-area
households and 45,000 Panama City-area
households receive a mailed copy of the Gulf Coast Shopper. With
more than 2.5 persons per home, our readership of each issue
exceeds 475,000 shoppers.

HOW OFTEN IS THE GULF COAST SHOPPER PUBLISHED?

We’re published 12 times throughout the year (6 times in Bay). Our in-home shelf life
is actually many weeks, and advertisers can expect to get ad results throughout that
time period.

WHO DESIGNS THE ADS?

The Gulf Coast Shopper employs professional graphic artists who will design your ad, based
upon your instructions.

HOW MUCH DOES IT COST?

The cost depends on the size of your ad, the number of times you participate within a 1-year
period and placement within each issue. Your ad cost will be a very small fraction of what it
would cost to do it yourself.