Page 43 - 2018 JAN-JUN KAAKBAY

43January to June
2018

Philippine Tourism Promotion Blitz in New York

A wrap-around video screen in the middle of iconic
Times Square in New York City will feature the Department
of Tourism’s It’s More Fun in the Philippines campaign start-
ing the last week of March and continuing for the next few
months. The video campaign appears every 3 minutes in
wrap-around screens in front of the Viacom Building, a ma-

jor publicity spot in Times Square.

The Times Square campaign, a major tourism pro-

motion project, accompanies the tourism blitz which started

with posters appearing in all the subway lines of New York’s

transit system this spring. Philippine tourism promotion in Times Philippine tourism posters on New

Philippine Consul General Theresa Dizon-De Vega Square (photos by NYPCG) York subway trains
and Tourism Representative in New York Susan Del Mundo

issued a call to all Filipinos and Filipino-Americans to take photos of the Philippine campaign and to share this on social

media with the It’s More Fun in the Philippines and Explore Philippines hashtags. A similar campaign was launched with the

subway poster promotion.

The Department of Tourism’s campaign aims to further raise awareness of the various tourism offerings of the
country as well as increase the number of tourist arrivals from the US. The strategic location of the video campaign also
aims to take advantage of Times Square’s location as one of the most popular tourist spots in the US with visitors coming
from all over the world.

(Continued from page 42… Beneath the Sea) Downtown Travel Presents the Philippines to
Around 300 exhibitors take part in the annual Top US Agents

event which kicks off the Spring travel season in the US The Philippine Department of Tourism-New York, Downtown Travel US, and
Eastern Seaboard. Over 70 workshops and seminars Philippine Airlines hosted a packed event to present the Philippines as a top tourist
are likewise held on the sidelines of the travel show to destination to US agents. (PDOTNY Photo)
educate the public and dive travelers in particular on
ocean tourism. Several well-known figures in Dive travel Close to 100 of the top travel agents in the East
and photography are likewise invited to give Coast were hosted by Fernando S Virgolino, Director of
presentations. Some of these experts have visited and Marketing and Product Development, Downtown Travel and
taken photographs or video footage of dive sites in Philippine Department of Tourism Attaché for the US East
various parts of the Philippines. Coast, Ms Susan del Mundo at the Philippine Center New
York Kalayaan (Freedom) Hall, on Fifth Avenue, Manhattan
The Department of Tourism in New York Team for a destination product update last 12 April.
led by Tourism Representative Susan Del Mundo,
together with Dive Operators offering tours in the These same agents learned more about the
Philippines, and representatives of Philippine Airlines Philippines as a multi-dimensional destination for bespoke
(PAL) were on hand to provide information on Philippine tours and travel experiences that covered everything from:
Dive destinations. holidays, architecture, health, wellness, medical, MICE
(meetings, incentives, conventions and exhibits), culinary,
Ms. Del Mundo noted that there is an increasing diving, sporting events, education, honeymoon, heritage &
interest in Philippine dive sites cutting across
generational lines in the US with tour packages ranging (Continue to page 44)
from beginner to children and youth as well as specialty
dive tours.

Susan Del Mundo and Joey Chanco of PDOT-NY pose with Dive
operators at the Travel Show