Page 5 - 2016-2019 Just Better Care Strategy Plan
P. 5

Our mission
To consistently provide Just Better Care to every one of our customers by empowering them to choose what they believe helps them to live as independently as they can for as long as possible.
Our Culture
The JBC Group has fostered a positive and mutually accountable culture centred on shared beliefs and values which unite us so that together we can operate sustainable businesses that foster inclusiveness, growth and innovation.
Our People
The JBC Group is known for being able to attract and retain a team of exceptional people mostly from local communities who foster meaningful relationships with customers.
Our Customers
The JBC Group consistently attracts and retains customers who are passionate about our brand and spread the word to others in their community.
Our Growth
The JBC Group will add at least 15 new franchisees to the business and all local businesses are proactively implementing approved and consistent plans that are sustainable and profitable.
Our Systems
The JBC Group has reliable, cost effective and adaptable systems in place at all levels that support innovation and sustainable growth of the group.
Strategic Plan
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