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masks, and several bowls and bottles Middelburgand Amsterdam established a
inscribed and dated either 1541 or 1552. demand that the VOCwas quickto recognize.
What is importantfor the impact on taste The allure and novelty of the blue and
and trade is the expeditiousness with which white palette-then and still synonymous
Chinese porcelain became available and with the material itself-called for no change.
that it was all in underglaze blue and white, The immediate challenge was to exploit the
a relatively recent innovation of the Yuan existing industrializedproduction of Jingde-
dynasty (1260-1368) that was in production zhen and the responsiveness of the private
in Jingdezhen, southeastern China,by about kilns to new markets by making Chinese
1330 and was, by the sixteenth century, the porcelain useful in a Western context. Forthe
lingua franca of export porcelain. Dutch, as for the Portuguese, export porcelain
was intended chiefly for table use, and this
Littleis known of the extent of Portugal's emphasis would eventually result in the
sixteenth-century trade, even after the coun- programmed table service of the eighteenth
try was accorded a permanent station in century (figs. 31, 41).
Macao in 1557, but it succeeded in initiating
the two most defining aspects of export The cargoes of the late Wanli period (1573-
porcelain: as a vehicle for Western decoration 1620) were composed largely of what has
and as tableware that would ultimately deter- come to be known as kraakware (fig. 3). Mass
mine the repertoire of the eighteenth-century produced from the second half of the six-
European ceramics factories. In 1563 the teenth century to nearly 1640 for export
archbishop of Braga observed that "in within Asia as well as to Europe, it quickly
Portugal we have a kind of tableware which, defined Chinese porcelain in the European
being made of clay, may be compared advan- marketplace,figuring as early as about 1615
tageously to silver both in its elegance and in still-life paintings by Florisvan Dijck(1575-
in its cleanliness.... We call it porcelain.... 1621) and Osias Beert (ca. 1580-1623). The
The pieces which are decorated in blue shapes were chiefly bowls, cups, and dishes
dumbfound the eyes.... They are not con- in standard sizes, and though these continued
cerned about their fragility since they are to be in demand, the VOCrecords indicate a
quite cheap." Here are all the features that growing desire for specifically Western forms.
made Chinese porcelain so attractive- In 1608 the company requested butter dishes,
and even, untilthe late eighteenth century, mustard pots, saltcellars, and wine pots "if
necessary-to the West: material, usefulness, they can make them"; but there is no surviv-
color, and cost. ing evidence that these early orders were
filled. Steady trade began about 1634, when
Itwas in competing with the Portuguese relations between the Chinese merchants and
for inter-Asiantrade that the Dutch East India the Dutch, established a decade earlier in
Taiwan, became settled. Fromthen until 1647,
Company (Vereenigde Ostindische Com- when the first period of Dutchtrade came
pagnie, hereafter VOC)created a European to a halt, the range of forms expanded to
marketfor Chinese porcelain. Founded in encompass a wide spectrum of utilitarian
1602, the company captured two Portuguese wares: standing salts, jugs, tankards, mustard
ships between 1602 and 1604, one with a pots, and plates. Patternsfor these pieces
cargo estimated at 100,000 porcelains.
The profitable sale of these cargoes in
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