Page 11 - Better Way Coaching [Client Brochure]

Let’s Look at Some of the

Biggest Problems

1. Slash and Burn

In periods of instability or downturn, companies make cuts
across the board.

One of the biggest areas cut is marketing.

According to the American Marketing Association (www.ama.org),
the majority of marketers stated that the biggest mistake companies
make during an economic downturn is to halt or reduce spending.

2. The Clutter Factor
Who We Can Help!

In the 1970s, customers were exposed to about 500 ads per day.
Today, consumers see between 5,000 and 20,000 ads a day. Companies that are:

Your marketing attempts can easily get lost in the crowd. Looking for dramatic growth

Willing to think and act outside the box
3. Increasing Options Able to take action and implement

There are 725,000% more websites than in 1996.
The number of Consumer magazines, AM/FM radio stations, TV stations
and Internet radio are all seeing double or triple-digit growth. Who We Can’t Help!

Companies that:
4. Many Sales Teams Can’t Sell
Are afraid to take action
According to a CSO Insights Study (www.csoinsights.com), 66% of sales
reps aren’t meeting quota. Are slow to implement

57% of companies can’t hit their revenue targets. Produce a product or service that is unethical
or of low quality

On a scale of one to ten, how would

you rate the effectiveness of your

sales team?