Page 7 - Better Way Coaching [Client Brochure]

Here is one of the many strategic processes we follow Interrupt, Engage, Educate, and Offer make up the

that will make all your sales and marketing tactics more Conversion Equation – the backbone of all the incredibly

influential. successful marketing campaigns we've ever put together.

We follow a very simple process we call the Conversion Equation. When you apply
it to your marketing, you’ll see dramatic results right away. The Conversion
Equation has four main components.

1. Interrupt

The first component of the Conversion Equation is called Interrupt. This is simply

the process of getting qualified prospects to pay attention to your marketing. This
is often accomplished by affecting the prospect emotionally. It’s based on the
problem the prospect has and doesn’t want.

2. Engage

The second component is Engage. Once the prospect is interrupted, it's critical to
give them the promise that information is forthcoming that will help them make
the best decision possible. Or, in other words, we help facilitate their

decision-making process. This is also best accomplished on an emotional level. It’s
based on the result the prospect wants but doesn’t have.

3. Educate

The third component is Educate. Once you've interrupted and engaged the
prospect, you have to give them information that allows them to logically
understand how and why you solve that emotional problem. This is accomplished
by giving detailed, quantifiable, specific information. This turns the corner from an
emotional sell (remember, people buy on emotion but have to justify it with logic)
to a logical sell. This is easy to do if you just follow this Conversion Equation.

4. Offer

The fourth and final component is the Offer. Now the prospect has been
interrupted based on problems that are important to them emotionally, engaged by
the promise of a solution to that emotional problem, and they've examined the
educational information that makes your solution to that emotional problem real
and believable. The last step is for you to give that prospect a low-risk... or better

yet... NO risk way for them to take the next step in the sales process. This can be
accomplished by offering a free marketing asset (such as a report, brochure,
seminar, audio, video, or something similar) that educates them even more so the
prospect feels in complete control of the decision-making process. Now let’s examine our process…