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LIVE EVEN T M ASTE R Y

Live Event Mastery

When it comes to building your personal brand and signing up new high-end

coaching clients consistently and successfully, you can’t beat live events.

They allow you to establish a high level of Typically, a LEM event is a two-hour
rapport and comradery with those attend- breakfast meeting from 7:30am to
ing. The major problem with hosting a live 9:30am. This timeframe seems to accom-

event has always been putting bums on modate the schedules of busy business
seats and the logistics involved in setting it owners since once they arrive at work it
up and presenting world-class content. takes a cosmic event to get them to leave.
Less than 5% of business coaches actual- We also recommend providing breakfast
ly have the skill and knowledge when it at each event as an “ethical bribe” that

comes to the logistics and the execution of becomes a very attractive incentive to
filling a live event. compel prospects to show up. Breakfast
In response to this dilemma, we’ve cre- is an inexpensive meal to provide, and in

ated the Live Event Mastery (LEM) many cases, you can find an accountant,
Program where we will handle and elim- financial planner, business broker, loan
inate ALL these logistical nightmares for officer, etc. to agree to sponsor your LEM
you, including fully customized materials and cover all costs associated with it in
and marketing collateral branded specifi- exchange for allowing them to present

cally to you and your event. their services to those attending.

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