Page 16 - How We Find $50k or More In Any Business in 50 Minutes - Better Way Coaching

be interested in hiring a limo… a DJ for the reception… a travel planner for the
honeymoon… the hotel… catering and so on.

This event chain is typical of this industry. And for the florist, it specifically
identifies a multitude of potential and very lucrative JV partners. But here’s
why this becomes so important.

Every business ABOVE the florist has the potential to ENDORSE and SEND
prospects to the florist. Unfortunately, the florist has NO control over that
flow of prospects. Every business above the florist controls the JV
relationship, so it’s critical the florist create such a compelling offer and
relationship with these businesses that they feel obligated to send prospects
their way.

But here’s what’s even better. The florist controls the prospect flow to ALL
the businesses BELOW them in the chain, and by establishing specific
processes and procedures to make sure their customers use those businesses,
the florist can negotiate compelling offers with those business owners as well.
So consider these numbers.

Let’s say this florist cultivates a JV relationship with at least one of each
business throughout this entire chain. Staying ultra-conservative with our
estimates, would you agree this florist… since they have NO control over the
flow of prospects from these businesses… is it likely they could obtain at least
ONE referral each month from just one of the businesses above them?

OK, would you also agree conservatively that since the florist controls the
flow of prospects to the businesses BELOW them… that they could easily send
at least ONE referral to EACH one of them every month? Keep in mind these
are VERY conservative estimates we’re using here.

Since the average floral bill for a wedding is $3,000… then just ONE referral
per month from those businesses ABOVE the florist increases their annual
revenue by $36,000. Now let’s consider the businesses BELOW the florist
where the florist controls the referrals. Let’s start with the wedding cake
maker.

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