Page 21 - How We Find $50k or More In Any Business in 50 Minutes - Better Way Coaching

Chapter 4

More Conversions – Drip Campaign

When a prospect doesn’t buy what you sell, how many times do you follow up
with them?

Business owners focus primarily on generating leads. But remember on
average, less than 1% of prospects are NOW buyers. 99% are NOT ready to
purchase that day, but many of them will buy sometime in the future… IF you
continue to nurture them by staying in touch on an ongoing basis.

Unfortunately, the vast majority of business owners rarely if ever follow up
with their prospects after their initial contact with them. So why is that
important? Listen to this VERY carefully! 80% + of ALL sales occur between
th
th
the 5 and the 12 point of contact between the business and the prospect.
80%!!! Are you starting to see an opportunity here? This is where you need to
implement a “drip campaign.”

A drip campaign can add significant revenue to your business. It automatically
delivers a form of communication to customers or prospects on a
predetermined and scheduled basis. But, here’s the really cool part about
this. Once you create your compelling offer, all you have to do is take specific
segments from that offer and send it to your prospects on a consistent basis.

Let's see an example of how this was done for a client who owned a sunroom
company. When homeowners consider any type of remodeling project…
whether it’s their kitchen, an updated bathroom… or in this case, installing a
sunroom… wouldn’t they love to get their hands on what you might call an
“Idea Guide” that features various models or state-of-the-art concepts?

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