Page 25 - How We Find $50k or More In Any Business in 50 Minutes - Better Way Coaching

Benefit number 5 is major as it educates prospects that a sunroom actually
increases the value of their home. So, this postcard reinforces that fact.

But our point in showing you these is to emphasize that once you create your
compelling informational offer, you pretty much have everything you need to
implement your drip campaign. But look what begins to happen from the first
day you start your drip campaign.

Let's go back to the child psychologist to show you the true impact of a drip
campaign. If the child psychologist generated 300 leads per month,
conservatively speaking we said he would average 60 prospects that would
opt-in for his informational offer, and 6 of those 60 would become patients.
So, that means 54 prospects did NOT buy his services.

Those are the prospects that now begin receiving the doctor’s drip campaign.
Out of those 54 prospects, an additional 2 of them will typically buy in the
next 30 days. This is a pattern that continues month after month for as long as
the doctor continues to stay in touch with these prospects and continues to
offer them value. Every month 54 new prospects go into the top of the
doctor’s “funnel,” and 2 additional sales per 54 prospects continues to be
delivered from the bottom of the funnel.

23