Page 31 - How We Find $50k or More In Any Business in 50 Minutes - Better Way Coaching
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This obviously exploded this dentist’s practice, but you might be thinking…
how could he afford to offer this type of program? Same way the Econo Lube
did!
The dentist basically offered patients routine services at his cost. That $25
covered the labor cost for the dental technician to take x-rays and clean the
patient’s teeth. But the dentist now had double the patients to upsell and
cross-sell his more expensive and profitable services to. And of course, any
business can always resort to the standard way to upsell and cross-sell
customers… just make them more offers. A restaurant that was experiencing
reduced revenue followed this advice.
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